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If you are a man who has never rejected a woman for sex or dating, you are doing something wrong. You are, in fact, depriving yourself of one of life’s greatest pleasures and privileges, and avoiding a true test of your masculine mettle.

As we all know by now from the science, from common sense, and from reading my powerful words of genius, the default barter mechanism in the sexual market is female choice, male display. This is a natural consequence of the disparity between the scarcity of eggs and the surplus of sperm. But men are not entirely helpless to actively influence market prices; they choose as well. If men did not choose at all, women would not have evolved an instinct for improving their looks through fashion, makeup, and exercise. If I had to put a number on it, I’d say on average women do 70% of the choosing and men do 30% of the choosing. At the tails, the alpha-iest men do all the choosing and have to beat off their female suitors while the fattest, ugliest women must settle for whatever man will take them. The general trend, though, is upward dating for most women and a few men.

The fact of this mating dynamic explains why turning the tables and exercising male choice is such a powerful psychological game technique for seducing the minds of women. By behaving as if you are actively choosing women, and even occasionally rejecting them, you mimic the natural actions of the top 10% of men whose default mating strategy is choosing from an illimitable source of pussy and wielding the merciless power of sexual rejection.

Maxim #18: The two fundamental propositions upon which all game theory rests are male choosiness and female abundance. All alpha males have these two mindsets in common.

Corollary to the above: Male choosiness and female abundance do not necessarily have to be true for the strategy of behaving as if they are true to be effective at seducing women.

Try to put yourself in women’s shoes. When you are on a date, imagine you are a woman. Think like she would think. Feel like she would feel. Is this girl right for me? Are we compatible? What are her values? I’m just not sure if she’s the one; let’s see what else she has going for her. I need to keep my options open. I’m not ready to make a decision. I really need to be wowed, I wonder if she can do that for me. She seems kind of nervous. Is she dull? Am I out of her league? Damn, she just said something stupid. Maybe she’s not the one.

Keep thinking like this and soon your outward behavior will reflect your inward feelings. Suspend your disbeliefs long enough until they have become unshakeable beliefs. Once you have mastered the mindset of women, you will have mastered women themselves.

Maxim #19: The alpha male thinks and acts more like a woman than a man in matters of seduction. He understands his adversary’s psychology, and uses it to shatter her defenses.

The next time a woman who does not meet your attractiveness standards hits on you, humor her for a bit, lead her on, then politely reject her.

“What are you doing this Friday?”
“Oh, I should tell you I’m seeing someone.”

Do this even if you are hard up. Commanding the power of female/alpha male choosiness will enrich your soul and fortify your ego. You’ll feel bad for the girl for maybe 30 seconds, but the value-boosting afterglow will last for weeks. This is all about long-term thinking. Capture the female essence of sexual choice and make it a part of you.

Girls hitting on you is a rare event for most men, so you’ll need to be more active in your policy of preferential sexual consumerism. As long as you are dating two or more women simultaneously, you should have no qualms rejecting at least one of them for not being up to snuff. Choose one for dismissal and stop calling her for dates. It doesn’t have to be the least attractive chick; in fact, it’s more character-building and alpha-boosting to reject an attractive girl for an odd facial tic or bland personality. If she doesn’t get the hint, be candid and tell her she just isn’t right for you. Women, especially 7s and up, rarely hear this, so it will tear at her soul like the claws and teeth of an army of demons. If you can withstand the brief flicker of guilt and loss of sexual opportunity, her pain of rejection will actually feed your incipient alpha animal spirit, strengthening you, making you tougher, more appropriately detached, and able to clearly see and pursue your self-interest. Through the action of choosiness, your self-worth will skyrocket. And others’ evaluation of your worth will similarly follow.

If you believe there are “better” or more “moral” paths to alphaness, know this: Every alpha male is intimately familiar with the ego-stroking power of sexual choosiness. They have all, good and bad, enlightened and crass, rejected women in one way or another and crushed their souls, often on the flimsiest pretexts. Some are kind enough to dress it up in polite fictions; others are id monsters who flaunt their sexual despotism without regard for social convention or righteous preening. But all have lowered the boom. It goes with the territory.

The more women you reject, the more women will sense your radiating power to inflict pain and loss and subsequently want you. Buttress your inner game by being choosy, and rejecting freely.

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