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60 Years of Challenge is the nom de plume of a pick-up artist (or, in more conventional language, a womanizer). He wrote an ebook detailing his game principles and techniques, and CH was given a PDF copy to review. The ebook is a couple years old, and 60 now has new material on his website, (warning: you’ll have to wade through the usual cheesy marketing stuff, but to 60′s credit it’s not as obnoxious or long-winded as most PUA advertisement pages). The older ebook contains the core of his pick-up philosophy and game material, but it may not be purchasable any longer, so readers who want 60′s wisdom will have to buy from the link posted above.
I’ll touch on the themes of 60′s book and highlight where he’s strongest and most differentiates himself from other pick-up teachers, and where I think his material comes up short.
60′s primary contention, and the philosophy that guides his game strategy, is that men should be gunning for the fast lay, not because it’s “cool”, but because it’s easier than taking the slow road. Consequently, most of his approaches are basically direct, but without being sexually overt.
“Hey…I want to meet you”
I deliver this with a seductive but very serious voice. Very humble. The more scared you are the more genuine you should be. Beat fear with love. I put out my hand to introduce myself, she takes it and we start talking. I don’t let go of her hand and she doesn’t pull away. Time stops. I know it’s probably on. Even still I move really close to her quickly. Better to move close now, than wait until later on when it’s more obvious.
He’s a big proponent of steady, unwavering physical escalation, particularly when the moment is open for it. (Escalation is a recurring problem for most betas.)
60 correctly identifies an issue a lot of men have: the tendency to elicit sexual interest but then fall back on lazy, self-congratulatory attitudes before the deal has been closed. He calls this tendency “sexual tension masturbation”.
Sexual tension masturbation (STM) is when you think you have something going with a girl with your eye contact, vibe and all your little visualizations and other fantasy bullshit. Look man sexual tension is great, but if you don’t solidify the connection physically (ie. mutual caressing) it all gets forgotten about. It was all in your head. […]
Don’t use the power of sexual tension as an excuse not to start conversations or make overt physical escalations. You guys know who you are. The ones who say they “only open women with eye contact” (when actually they are scared to open) and “escalate with vibe” (obviously they’re really just scared to show overt interest).
60 agrees with CH that a sexual frame is critical to success with women. (When you visualize women as sexual creatures before anything else, your subtle shift in mannerism around women cues them to reciprocate the favor.)
I’m always aware of my cock. It’s my emotional gage. I’m not hard. Why am I not hard? Ok we can fix that. While she talks I start picturing her blowing me face down on my bed while I palm her ass with one hand. Again, being in a sexual state is important, but if you are only going to pick one crucial moment per night to be in a sexual state, it’s right now! I am now operating from a desire for sex (need 1) vs. affection (need 2). A second ago I was daydreaming about getting coffee and snuggling up with her in bed with a good book. Nothing wrong with that except that women don’t snuggle with guys they don’t have a sexual connection with. I have to get the sex before I can be the guy enjoying coffee in bed.
Core psychological difference between alpha and beta males:
Alphas pursue hot, dirty sex, and accept that relationships could be a consequence of a successful pursuit.
Betas pursue loving, affectionate relationships, and accept that sex could be a part of a successful pursuit.
Men are better looking when they are listening with seductive intensity than when they are talking or smiling stupidly. Plus, listening to a girl
yap on and on weave elaborate worlds of fantasy and flourish will put her in a sexually receptive state.
For most guys using their seductive face (lips, sleepy eyes) makes them way better looking than their social face (big smile, open eyes).
You might not consider yourself good looking but few guys making a seductive face will be considerd bad looking by women.
If you’re an ugly guy, all I can say to you is: what choice do you have? Sit at home and fap morosely? You may as well put yourself out there and demonstrate the boldness that women love. Even a 1 out of 100 close rate beats a 0 out of 0 close rate.
60′s approach strategy is to focus on girls who come into or near your zone of influence. That is, don’t hunt high and low for girls to talk to; rather, focus your attention on girls who enter the area you are sitting or standing. This is sound advice for beginners still getting over stage fright and turned off by the contortions involved in executing the “approach machine” mentality. Plus, girls who have veered into your orbit, whether they are consciously aware or not, have signaled some interest, and are thus easier to open. He suggests that men who can’t think of anything to say use the easiest non-verbal opener in the world: the cheers. Few women will resist a raised glass. Other wordless openers include the handshake hold, the light body bump, and the spin.
There is some standard stuff here about not being afraid to blow it. Men paradoxically do worse in the beginning of the night because that’s when they give more of a fuck about meeting and attracting girls. As the night, and the misfires, wear on, that fear gets supplanted by a fuck-it attitude that is more attractive to girls. That fuck-it attitude needs to be your attitude *all the time*. You have to be always on, or, more precisely, always off. So get your rejections out of the way early in the night so you can enjoy the rest of the night in a more relaxed state of mind.
60 also reveals a little trick for tongue-tied men that has worked for me on occasion: Tell girls that you have trouble saying something.
I will tell people that I’m having an anxiety attack and I need to take a little break. I really don’t give a fuck what they think about it. Not surprisingly this has cut down the frequency of my panic attacks dramatically.
The act of airing your anxieties — a form of beta vulnerability game that is charming in small, self-aware (and self-controlled) doses — is catnip to chicks. Telling a girl that you are “having trouble saying something really cool and interesting at the moment, so just sit tight and magic will happen if you’re patient” is guaranteed to put a smile on almost any girl’s face. Note that there is a subtle qualification test for the girl buried in that opener.
1st Time: Assume Failure
The first time I make an overt “it’s on” escalation (O-IOE) like putting out my hand or grabbing her hand I just assume it’s not going to work. I figure she is probably going to pull her hand away quickly or simply not comply. Same thing if I go for a kiss instead. I fully expect her to turn away on the first try.
But I don’t care if she turns her cheek because the point of the first escalation wasn’t for it to succeed. It was only to show her that I am confident and go for what I want. Escalation is attractive. If I create an it’s on moment on the first try I consider it a bonus.
Chicks dig boldness. Escalating is bold. (MGTOWs wept.)
60 goes into a lot of detail about demonstrating to girls that you can handle social tension, or what we hear at CH refer to as grace under pressure. Shit tests are tension tests; the girl wants to know if you’ll fold like a cheap lawn chair. If you do, you are not a worthy alpha male who will protect her and her tribe from marauders. As 60 says, you don’t want to break the tension; you want to ride it out until *she* breaks the tension. Then you have acquired for yourself seduction hand. For example:
Hey, I want to grab a drink with you on Wednesday.
~ I can’t. I have to work late
This is the point where most guys can’t deal with the awkwardness and just assume this means she isn’t interested. As such, they immediately blab out something stupid to break the tension ie. “oh, that sucks”. Instead stay completely silent. Don’t let her off the hook. Give her a few moments to come back with her own idea.
~ I’m free on Thursday night.
~ We can go to my place.
If you always feel the need to break the awkward silence and let her off the hook, you will never give her a chance to think up a solution. […]
This moment of silence also makes it clear that you know exactly what her little game is all about. She is trying to string you along while still keeping your male attention and you’re not going to put up with it. This moment of silence exposes her. Let the truth about her interest level be heard. She’s been busted without having to verbally call her out, which is lame.
I like 60′s seduction style, because it follows a tenet of “less is more” for verbal interaction, while simultaneously pursuing a “more is more” attitude toward physical interaction. It’s the sort of game that will appeal to men who aren’t naturally socially hyperactive and who instead prefer a laid-back, mystery man approach with heavy emphasis on body language cues and nuanced facial expressions.
You can also reframe it if a woman is ignoring your texts. Yes, you can even reframe silence. Is she ignoring you or is she flirting with you? It’s up to you to decide.
all of a sudden you’re shy? you are such a flirt
It’s the way you interpret her testing and resistance that will dictate your response. It helps to be delusionally confident.
Now where have I heard this before?
Sometimes one of your friends will come over and indirectly try to hit on the girl you are talking to. Other times random guys will try to steal your set.
He means well but maybe your buddy is very talkative and thinks he is good with women. The key here is to stay quiet and keeping holding eye-contact with your target (the listener) while he is busy doing the talking and entertaining.
Do not look or turn your body towards him. Don’t comment on anything he says. This will just give him more attention and power.
This technique is very powerful because you are communicating with her on the non-verbal level while he is still stuck on the verbal level.
You can even start using eye-coding her like
“isn’t it cute. he is trying so hard”
You guys are secretly tooling him. He will never be able to recover from that.
AMOG management. (AMOG = alpha male of the group, or alpha male other guy). So true. Have you ever noticed how blatantly — to the point of rudeness — naturals will do this? They will turn their backs, literally, on any AMOG, even if he is a friend, if the guy tries to horn in on the action. And, like a jungle cat, the natural’s eyes will never unlock from his prey’s eyes. Do these things, and you can learn to be a natural.
You are Ugly
She thinks I am ugly. Tell me something I don’t know.
I know you were hoping you might be at least decent looking. Dude, you’re ugly.
And the sooner you realize and admit you are ugly the better. The great news is you don’t have to be traditionally “good looking” to attract women.
If you want to be considered “good looking” in woman’s eyes, you have to have the confidence to not care that you are ugly.
Confidence is sexy. And a big part of being confident is realizing you are not good looking, but you don’t give a fuck. Women will definitely pick up on this attitude.
The only way to be confident is to actually have male model looks or admit that you are ugly. So if you aren’t a male model, then you are ugly. Say it. I am ugly. Like most guys you are probably average looking. But you can’t be average looking and still be worrying about looks. That is a formula for disaster.
Let it go man
Even if you are decent looking and have confidence with some women, there will always be even hotter girls who you feel are out of your league based on your looks. You are never going to be better looking than a woman. Let women worry about looking good and smelling nice. Stop playing the looks game. Stop the insanity. You are ugly. You are short, fat, bald, and you smell. And it doesn’t matter.
Most of us can’t attract women with our looks.
What attracts women to you is the “I don’t give a fuck” attitude.
Wise words, and right in line with CH teachings. (And with science!)
But 60, despite his solid advice, doesn’t much like opening girls. He prefers, as do I, using the opener as a screen for girls who are interested, and getting to the seduction part of the pick-up sooner rather than later. Because the quicker you get to actually seducing women, the closer you get to the lays, and the more hot sex you ultimately squeeze out of your short window of opportunity here on earth.
My whole goal for opening is to make it as quick and efficient as possible. That’s why I recommend non-verbal opening. aka as physical opening. I want to ping as many cute girls as I can in the shortest amount of time.
I want to get to the fun part. Seducing. I would rather be having an interesting conversation or just listening while seducing a girl with my eyes than be approaching.
I really enjoy seducing cute women that have at least some interest in me. Even though I hate opening, finding them is my motivation. Because for every nine frumps there is always one really cute and interesting girl that I have a lot of fun hanging out with that night.
Outright, prompt rejection is actually not the worst thing that can happen to you. The worst is the “low interest” girl; she will put in juuuust enough effort to keep you around, but not much more to help move the interaction to a sexual crescendo. At least with the girls who rudely reject you, you can move on right away to better prospects; the cockteasers can keep you invested in a shit stock if you don’t have the experience to know when to sell.
What is a magic number
A magic number is how many women you have to contact before you find one who has interest in you based solely on your presence.
Attractive Presence / 1st Impression
– confident approach
– confident body language & posture
– confident eye contact
– looks: clothes, grooming, body
– smile, vibe, glow
What is your magic number
A guy with no confidence, bad posture and no style and could have a magic number as high as 100. Meaning he would have contact 100 women to get one good lead. This is an extreme example but still even with a few minor tweaks to his presence he could easily reduce that number to 1 in 50.
Why its good to know your magic number
What if you knew with 100% certainty that if you approached ten women you would go home with one of them. I think you would be really excited to start approaching ten women.
60 spends most of his ebook taking about how to transform a lukewarm girl into a boiling cauldron of twat tingles. His belief is that opening is more about screening out completely uninterested girls (the “red light” girls) and game is more about the skill to convert those girls who have shown some minimal interest (minimal interest in girl-code is MUCH more encrypted than would be minimal interest expressed by the typical man) into lovers.
I know why he does this: the initial meet, and any accompanying instant attraction levels, are subject to a degree of randomness that the later comfort and seduction stages are not. Any individual girl could be taken, PMSing, upset, thinking about some other dude, mad at being dragged out by her friends, or simply MHC incompatible, and most efforts to attract her on your part will be pissing into the wind. While there is plenty of game material on how to CREATE attraction, 60 prefers to emphasize the game techniques that come into play once a girl has been screened for a tiny hint of interest (or, more precisely, screened for an absence of unresponsiveness). Strangely, although approach game is more exposed to forces of randomness, everything after the approach and initial meet is exposed to more opportunities to FUCK IT UP royally. A girl who is sticking around for a few minutes to get a feel for your alpha maleness is also going to become a harsher judge of any missteps you make. Game helps men avoid those missteps and guide transiently invested girls into stronger, more sexually charged commitments.
I know some guys still think this ambiguity is a good thing. It’s better if she is wondering about your intentions, right? Actually not really. That’s because there is almost NO tension when you start a conversation this way. It’s way too comfortable for her right from the start. Most times after your initial comment and subsequent thread runs its course , the interaction fizzles out. On the other hand using very direct openers (ie. you are absolutely stunning!) can also be hit or miss.
As such, I usually choose the middle ground. For example, my favorite way to start a conversation is ”Hey, you looked interesting. I figured I would come over and introduce myself.” This line is delivered seductively but slightly aloof. Yes I want to meet her but I’m not completly won over yet. This opener obviously creates some tension but it’s not so over the top that it’s awkward. It doesn’t box you in. You can still be a challenge and she still has to qualify. In fact, by adding that she “looked interesting” most women will want to stay consistent with that and try to live up to your initial perception of them. In other words, qualify to you.
I know it can be hard for some guys to build-up enough confidence to walk over and simply introduce themselves to a woman. And some guys just can’t do it at all. They feel much more comfortable with the comment, question or opinion format. So for them I recommend making their situational comment and then stating their intention.
indirect – situational comment: looks like you are really enjoying that book, is that something I should be reading?
her: actually it’s really funny! I can’t stop laughing.
direct – state intention: well you looked interesting, so I thought I would come over and introduce myself.
I’m an advocate for showing ambiguity, but 60 makes a good point that too much ambiguity will be misread by girls as friendship offers, or worse, as cowardly avoidance of one’s real intentions. 60 is really a student of the indirect-direct opener school. His directness is less sexual than it is plausibly deniable, and he even advises that a direct opener can be used on the heels of an indirect opener if you are the kind of guy who likes to catch women off-guard (or you’re justifiably squeamish about being perceived as too flattering of girls). I believe the indirect-direct opener is Krauser’s method of operation as well.
I’m still not a fan of saying your name before you’ve gotten the girl’s name, (your name should be a reward for her name or, better yet, should remain mysteriously hidden as long as possible), so I would avoid openers that use the phrase “introduce myself”. Substitute with “say ‘hi’” instead.
60 has something to say to those guys (usually trolls) who wonder if practiced aloofness and stating one’s intentions, however ambiguously, are mutually exclusive:
If you think letting women know that you wanted to meet them gives them the upper hand, think again. Remember, contacting women on dating sites doesn’t stop guys from being challenging or qualifying them. Even though she assumes they must be interested. These guys are taking advantage of the built-in excitement that comes when someone (anyone) is interested in you. People like people who like them.
When you stay completely vague about why you came over to talk, women won’t register the interaction as anything to be excited about. She can relax. They stop listening and lose interest. They play with their phones and start looking around. That’s because she really does think you are just “being social” or you were just making a comment. Even if she eventually realizes you probably came over to talk to her, she isn’t going to give you any points for having confidence. She will think you were scared so you made up an excuse. By this point it’s too late anyway. She is too comfortable with you.
I wouldn’t go as far as 60 in his assertion that indirect game will bore women and friendzone yourself; in the right hands, Straussian opinion opener game can work well, as long as one knows when to ratchet the tension. The problem with indirect, “social” game is that there is a risk it will be used as a crutch by men to avoid more intimate escalation.
It is way more important to open a woman within three seconds than to wait until you can think of something clever to say. In fact, it doesn’t really matter what you say.
You can say I love tigers, this is my song or simply hello. Just as long as you say it within three seconds.
The most important thing is that you don’t procrastinate and sike yourself out. And eventually creep her out. You will get more points for having the confidence to approach quickly than you would if you came up with something really good to say, but waited.
Amen, bro. No argument here.
60 thinks that humbleness rather than cockiness is the preferred method of bantering female shit tests.
Hey do you guys think it’s OK for a girl to Twitter about her date while she is still on the date?
They are nice but out of nowhere her friend says: “Is this your excuse to come and and talk to us?”
Now I know some guys would think it’s the perfect time for a cocky comeback. Don’t Break Rapport
Actually you guys looked fun so I wanted to come introduce myself.
Do not let her bait you to break rapport. Do not give her an excuse to reject you. Your confident approach already has her attracted. Women don’t test guys they aren’t attracted to.
I disagree with this last assertion. Women will often test men they aren’t YET attracted to, in order to determine just how attractive a man is. There might be an initial, asexual curiosity by her, but full-blown attraction in women can take a few minutes to really metastasize. Nevertheless, 60′s advice is solid; cockiness can be overplayed, especially if you are already perceived as a confident man.
A general rule is the less attractive she is the more humble you need to be.
This is just a reiteration of the CH maxim that the hotter the chick, the tighter your game will need to be.
Keep in mind that although a social opener is low risk, the more clownish your opener is the harder it will be to switch to a seductive vibe later.
This is my main beef with the older Tyler Durden style of game. High energy, borderline spastic openers and mass social proofing is anathema to men who either prefer or are naturally more skilled at creating lower energy seductive vibes, aka brooding introverts. A player would have to be exceptionally skilled indeed to ably switch from one state to the other without seeming incongruent.
It is my belief that it’s not so much as you need to do or say “special” things to CREATE attraction as much as you just need to NOT do the small things that reduce the sexual tension that is already there. And eventually kill it forever.
– bailing her out
– supplicating facial expressions […]
In the end it always seems to come down to who wins the little tension battles:
Eye Contact: who is going to look away first
Introduction: who pulls their hand away first
Silence: who gives in and talks first
Resistance: who tries to diffuse the awkward moment first
Who breaks down and needs to have a talk about “what is going on” first.
Yes, game is as much avoidance of anti-seduction behaviors as it is execution of pro-seduction behaviors. In fact, the former is a prerequisite for the latter; you have to rid yourself of the bad before the good can find purchase.
I’ll quote the following from 60 because it is SO important for newbs to understand:
Escalation & Resistance
Anytime you get verbal or physical resistance there will be even more tension in the air. This is good news. Resistance is great! But if you react to the resistance verbally (ie. trying to diffuse the awkwardness by making a joke) you will kill that tension. The same thing happens if you look sad and become pouty. If you don’t react to her resistance it never becomes real. It’s not official. It’s like it never happened. Being unreactive and keeping composed lets you be very persistent without coming across needy.
What do I hear there? Ah yes, the female rationalization hamster! You need to befriend that hamster and to make it spin for you instead of against you. Non-reactiveness is a surefire social technique for putting that furball to work in your service.
As I have discussed before you want to embrace awkwardness and risk creepy. You want her breathing heavy and get her heart beating faster. That’s because these symptoms mimic the signs of her being attracted. This tension is a good thing. You want it to be a bit awkward. You don’t want things to feel too comfortable.
Better to be creepy than invisible.
The Hard Truth
For some guys using fast escalation will be the only way they can ever create attraction with really hot women. The confidence displayed by fast escalation overcomes all of their shortcomings in other areas. You are wasting your time if you are using anything else.
60 emphasizes fast escalation, physical but also to a lesser extent verbal, and with good reason: You really can short-circuit a girl’s latent objections to sex by escalating fast and taking her out of her head. Remember, women WANT and LOVE to submit to a strong man. And escalation is a manifestation of strength.
Guys just want things to end good
So they can have their little story about how they got a hot girls number or flirted with a really attractive woman. It’s an ego thing. They didn’t escalate because they didn’t want things to end bad. But it always ends bad. Every single time.
Follow everything to its conclusion. Every set. Every number. Every prospect. Every time. Unless you get the girl it will always end bad. And at some point it will eventually end bad with her as well. And that’s OK. […]
Make sure it always ends bad.
Raise your hands, all you guys who chatted up a girl, got her smiling, and then bailed on asking for the number or a date because you froze and decided that her smile was good enough for you. Follow through to failure. You will never have success if you’re afraid to court failure.
There’s a big chunk of the middle section of the ebook that deals with tension management, eye contact, inner game, shit tests, seductive listening, qualification, kino (combining “accidental” and deliberate touches), compliance, persistence, anti-slut defenses, isolation, last minute resistance (“Don’t wait for resistance. Resist yourself.”) and rapport (he’s not a huge fan of intentionally breaking rapport to build tension), which I will skip over because most of the readers are already familiar with these topics, and 60′s contribution is not radically different from the information in other pick-up resources. It’s still very good, though, and 60 is a clear, insightful writer whose material would sit well on the top shelf along with other renowned game manuals.
60 Years of Challenge is a great resource if you are looking for information on powerful post-approach, early- and mid-stage game techniques, body and facial language, and non-verbal escalation. Physical, non-verbal escalation plays such a big part of 60′s game philosophy that it’s a wonder the autistic feminist hen cluckers haven’t latched onto his tome as a field manual for instituting rape culture. But the player is right and the feminists are wrong (there’s news): girls love the feeling of “being taken” by a dominant man, and part of that feeling requires of girls that they put forth tokens of resistance.
60 is a little weak in the areas of creating raw attraction and relationship management, but there are plenty of other pick-up resources out there that cover those territories extensively. He stresses that cocky/funny teasing is counterproductive in many cases, which is where he markedly differs from his pick-up peers. He asserts that silence and a seductive stare create more delicious sexual tension than a witty comeback. (It is on this subject where I think his advice becomes too narrow in scope. There is certainly a place for playful teasing.). His theoretical musings on male-female psychosocial differences (or sameness) are superficial (he’s a member of the slut apologist club). Also, some of his advice contradicts itself, but that is a quibble when viewed against the mostly coherent whole, and to be expected when a good part of his ebook is a patchwork of his drive-by internet forum postings.
Disagreements aside, my overall style is sympatico with 60′s, and I suspect 60 and I would get along quite well in the field as wingman partners in grime.
Rating: 3.5 out of 4 engorged labia.
PS Here’s a parting quote from 60, directed at the mewling MGTOWs and huffy tradcons:
The game is not fair
I repeat. This game is not fucking fair. The best guy for her doesn’t win. The most attractive guy doesn’t automatically get to be the one to have sex with her.
The guy she likes best and the guy she ends up having sex with can be two totally different people.
It’s the guy who is persistent that gets the girl. It’s the guy who laughs off her tests and token resistance and keeps escalating that gets the girl. In the end he doesn’t even remember any of the resistance he got.
PPS I like this final thought from 60:
Visualize yourself as having a combination of the following. A seduction triple threat.
• The social skills of Vince Vaughn in Swingers
• The seductive power of George Clooney
• The sexual drive of Tommy Lee on tour with Motley Crue
Pick your own characters or role models
Your goal is to become congruent with these 3 characters and be able to switch smoothly from one to the other without worrying that it’s strange.
You can’t go wrong imbuing yourself with the personality traits of the cocky socializer, the confident seducer, and the carnal sex machine. To be anything less would be… beta.