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SFG remarks:

Women are shallow, but so are men. ‘Shallow’ means caring about appearances, which are the only things that matter in the social world. So ‘shallow’ is something we socially-inept types sling around to insult those who are better at marketing themselves.

Using the word “shallow” as it is reckoned by those who typically use it — women, feminists in particular, manboobs, and assorted fellow loser travelers — it is more precise to say that humanity is “shallow”. Women are just as drawn to shallow traits in the opposite sex as are men; the difference is that women’s shallowness is exalted in the public sphere. And it is exalted because there is no social compassion for the men who fail to meet women’s shallow standards and slip through the cracks. In contrast, women who fail to meet men’s shallow standards are decried as victims of oppressive male objectification and showered with sympathy.

This double standard exists because men are biologically expendable and women, sadly, biologically perishable. The underlying biological ur-reality forms the psychological reality which overlays it and projects into consciousness the workings of the subconscious id. Every word we say and action we take is ultimately slave in service to the primordial beast in our brains.

Another reason men are more easily and rapaciously slapped with the “shallow” label is because their sexual preferences are more visually discernible; female prettiness and sexiness, which is what men desire above all, are readily observable. Such is not the case (at least not to the same degree) of women’s sexual preferences; female preferences are focused more on men’s status, dominance and charm, and thus less easily distinguishable at a glance. The non-visual, time-delayed nature of much of women’s animal desires allows them to plausibly evade the smear of shallowness. But just because women’s preferences rely more on feedback from judging men’s dominance displays and comparing men’s relative statuses than on feedback from seeing men’s looks doesn’t make women any less shallow. It just diverts the flow of shallowness to a different part of the kiddie pool.

In truth, women’s preferences are no less shallow than men’s. It’s proxies for reproductive and survival quality all the way down.

Of course, the entire premise itself — that shallowness is an apt description of sexual preferences — is false, and the disparate semantic impact that the term “shallow” evokes is nothing but misty misdirection from the real truth: that there is nothing at all shallow about the deadly serious business of finding the highest quality mate(s) possible and, in a state of nature, passing on one’s genetic legacy into future generations. If the meaning of life is to fuck, then the means by which we achieve our purpose are the deepest, most profound feelings we possess.

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