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One billion readers have sent me a link to this study proving the old Chateau maxim — and conventional wisdom before the feminists and their lapdogs seized control of the sophistry regurgitation emulator — that chicks dig jerks.

Women choose bad boys because their hormones make them, new research suggests. When ovulating, a woman’s hormones influence who she sees as good potential fathers, and they specifically pick sexier men over obviously more dependable men.

“Previous research has shown in the week near ovulation women become attracted to sexy, rebellious and handsome men like George Clooney or James Bond,” study researcher Kristina Durante, of The University of Texas at San Antonio, said in a statement. “But until now it was unclear why women would ever think it’s wise to pursue long-term relationships with these kinds of men.”

The researchers had women view online dating profiles of either a sexy man or a reliable man during periods of both high and low fertility. Participants were asked to indicate the expected paternal contribution from the men if they had a child together based on how helpful the man would be caring for the baby, shopping for food, cooking and contributing to household chores. Near ovulation women thought that the sexy man would contribute more to these domestic duties.

“Under the hormonal influence of ovulation, women delude themselves into thinking that the sexy bad boys will become devoted partners and better dads,” Durante said. “When looking at the sexy cad through ovulation goggles, Mr. Wrong looked exactly like Mr. Right.”

Here’s a direct link to the study, titled “Ovulation leads women to perceive sexy cads as good dads.”

What’s particularly interesting about this study is that it proves women don’t just seek badboys for short-term flings; when a woman is at her horniest, she wants sex AND loving commitment from the jerk. And she deludes herself into believing the jerk wants the same thing. (Or rather, her hormones help fuel her hamster into believing the unbelievable.) This goes a long way to explaining why women take on “project” men and attempt to reform them. It’s not because women are nurturers who want to save jerks; it’s because women are TURNED THE FUCK ON by jerks and want desperately to keep them around and help raise the children they hope to have with them.

This flies directly in the face of the assertion by feminists, manginas and game haters (oh my!) who love to crow, without any evidence in hand, that women only want to sleep with jerks for a night, and want nothing to do with them the rest of the time. But of course, all that baseless crowing reveals is the phlegmy bile of bitterness dribbling down their porcine, slackened chins.

“When asked about what kind of father the sexy bad boy would make if he were to have children with another woman, women were quick to point out the bad boy’s shortcomings,” said Durante. “But when it came to their own child, ovulating women believed that the charismatic and adventurous cad would be a great father to their kids.”

Tingles trump reason. Once you get a woman tingling nether-wise, she will rationalize into insignificance any deficiency or character flaw you may possess in service to her unquenchable love for your jerkitude. But beware her friends! They are not so blinded and will whisper sour sabotage in your woman’s ear.

“While this psychological distortion could be setting some women up to choose partners who are better suited to be short-term mates, missing a mating opportunity with a sexy cad might be too costly for some women to pass up,” said Durante. “After all, you never know if he could be the ‘one.’”

In other words, it’s evolutionarily better for a woman to risk it all on the jerk women love than to risk nothing on the beta provider women tolerate. Such is the power of the force behind a woman’s prime directive. This is the stuff that Hallmark won’t put on Valentine’s Day cards.

I consider this post another slam-dunk confirmation of core game principles. It will, baal willing, drive my haters livid with rage.

Some of you may be tempted to ask, “Heartiste, how can you be so right, so often? What’s your trick?” It’s simple.

1. Don’t live by lies.

2. Step outside of the house.

That’s it! You too can be a man of wisdom and great perspicacity by simply following those two rules above.

So what game lessons does this study offer for students of the university of alpha-as-fuck?

Lesson #1: It’s better to err on the side of too much jerkiness than too little.

Lesson #2: It’s easier to segue a woman from short term fling to long-term lover by being a jerk than by being a dependable niceguy.

Lesson #3: Keep a mental record of your woman’s cycle. Amp up game when she’s ovulating; toss her a compliment and a cuddle when she’s bleeding. Do this regularly and you will experience a love so strong you will wonder if you can do any wrong by her at all.

Lesson #4: If game is the aping of certain jerk characteristics, then game is an important variable in not only attracting women for sex, but keeping them around for the loving long haul.

Best of luck!

PS In totally unrelated news, here’s an article about a (white) Aussie woman who killed her own son in order to win the attention of her on-again-off-again badboy (Kiwi) boyfriend. I suppose that’s one way to slow dysgenia.


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