There’s an interesting article on Yahoo of all places, about the ways in which people are susceptible to subtle advertising and product placement manipulation. The author of a new book “Brandwashed”, uses Whole Foods as an example of the myriad ways you fall under the spell of clever retail strategies. While reading about Whole Foods’ devious treachery, I couldn’t help but notice parallels between retail practices and game.
Let’s take for example Whole Foods, a market chain priding itself on selling the highest quality, freshest, and most environmentally sound produce. No one could argue that their selection of organic food and take-away meals are whole, hearty, and totally delicious. But how much thought have you given to how they’re actually presenting their wares? Have you considered the careful planning that goes into every detail that meets the eye?
Game Parallel: Tight game means the girl will never be consciously aware that she’s being gamed, nor will she ever become cognizant of the amount of effort you, as the man, put into your presentation. Instead, you want her to think it will all seem to “just happen” and “it was magic”. She doesn’t need to be concerned with the messy details of seduction; she only needs to feel those good feelings.
Let’s pay a visit to Whole Foods’ splendid Columbus Circle store in New York City. As you descend the escalator you enter the realm of a freshly cut flowers. These are what advertisers call “symbolics” — unconscious suggestions. In this case, letting us know that what’s before us is bursting with freshness.
Flowers, as everyone knows, are among the freshest, most perishable objects on earth. Which is why fresh flowers are placed right up front — to “prime” us to think of freshness the moment we enter the store. Consider the opposite — what if we entered the store and were greeted with stacks of canned tuna and plastic flowers? Having been primed at the outset, we continue to carry that association, albeit subconsciously, with us as we shop.
Game Parallel: Your first impression has to be good. You are presenting yourself as “fresh, bursting manhood”, not a plastic beta cut-out. Your “symbolics” are your style, your walk, your alpha posture, your body language, your vocal tone and cadence, and any shiny accoutrements you wear to attract the child-like attention of the woman. Having primed a woman at the outset, she will be more willing to hear the rest of your pitch.
The prices for the flowers, as for all the fresh fruits and vegetables, are scrawled in chalk on fragments of black slate — a tradition of outdoor European marketplaces. It’s as if the farmer pulled up in front of Whole Foods just this morning, unloaded his produce, then hopped back in his flatbed truck to drive back upstate to his country farm. The dashed-off scrawl also suggests the price changes daily, just as it might at a roadside farm stand or local market. But in fact, most of the produce was flown in days ago, its price set at the Whole Foods corporate headquarters in Texas. Not only do the prices stay fixed, but what might look like chalk on the board is actually indelible; the signs have been mass-produced in a factory.
Game Parallel: Scripted routines and stories that demonstrate high value. The DHV story is your chalkboard price. She thinks you just rolled up with your high value fresh eggplant and kiwis falling off the truck; little does she know your story is rehearsed and was practiced on multitudes of women before her.
Ever notice that there’s ice everywhere in this store? Why? Does hummus really need to be kept so cold? What about cucumber-and-yogurt dip? No and no. This ice is another symbolic. Similarly, for years now supermarkets have been sprinkling select vegetables with regular drops of water — a trend that began in Denmark. Why? Like ice displays, those sprinkled drops serve as a symbolic, albeit a bogus one, of freshness and purity. Ironically, that same dewy mist makes the vegetables rot more quickly than they would otherwise. So much for perception versus reality.
Game Parallel: Rings, tight t-shirts, bracelets and props. The usual titillating tools of the trade. Also, negs. Negs are the crushed ice of conversation; a helpful reminder that the produce (you) that she’s checking out lays atop a cooling foundation of freshness-preserving amused mastery.
Speaking of fruit, you may think a banana is just a banana, but it’s not. Dole and other banana growers have turned the creation of a banana into a science, in part to manipulate perceptions of freshness. In fact, they’ve issued a banana guide to greengrocers, illustrating the various color stages a banana can attain during its life cycle. Each color represents the sales potential for the banana in question. For example, sales records show that bananas with Pantone color 13-0858 (otherwise known as Vibrant Yellow) are less likely to sell than bananas with Pantone color 12-0752 (also called Buttercup), which is one grade warmer, visually, and seems to imply a riper, fresher fruit.
Game Parallel: Preselection. Chicks dig the buttercup cock. You are convincing her your cock is the perfect Pantone color, at peak ripeness. Quickest way to do this is to be seen with other women, or insinuate that you get plenty of attention from other women.
And as for apples? Believe it or not, my research found that while it may look fresh, the average apple you see in the supermarket is actually 14 months old.
Game Parallel: Non-neediness. You mouthstuffed 14 girls on the walk through the parking lot to the club using the same schtick on them that you are now using on her. But she thinks she just plucked you and she’s the center of your universe.
Then there’s those cardboard boxes with anywhere from eight to ten fresh cantaloupes packed inside each one. These boxes could have been unpacked easily by any one of Whole Foods’ employees, but they’re left that way on purpose. Why? For that rustic, aw-shucks touch. In other words, it’s a symbolic to reinforce the idea of old-time simplicity.
Game Parallel: Strategic vulnerability. Temper your cockiness with brief flashes of empathy. It makes you seem more attainable.
But wait, something about these boxes looks off. Upon close inspection, this stack of crates looks like one giant cardboard box. It can’t be, can it? It is. In fact, it’s one humongous cardboard box with fissures cut carefully down the side that faces consumers (most likely by some industrial machinery at a factory in China) to make it appear as though this one giant cardboard box is made up of multiple stacked boxes. It’s ingenious in its ability to evoke the image of Grapes of Wrath-era laborers piling box after box of fresh fruit into the store.
Game Parallel: Beta provider game. If you’re good, you can plausibly promise marriage and white picket fences for years before she catches on that you’re just one giant box of erect penis.
So the next time you happen to grab your wallet to go shopping, don’t be fooled: retailers for better or for worse, are the masters of seduction and priming — brandwashing us to believe in perception rather than reality.
Game Parallel: The alteration of perception to achieve the ultimate seduction. Game is certainly about altering a girl’s perception of you, but when you do it enough times, the perception becomes reality. It is a reality the girl herself has co-conspired to create.
Whole Foods is in the business of selling produce and expensive cheeses. Whole Game is the business of selling yourself. Why wouldn’t you use every sales technique at your disposal? If you don’t out of some misplaced moral compunction, you will soon be put out of business by the competition.
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Comment Of The Week: Fat Chicks And Their Ludicrous Standards
Oct 6th, 2011 by CH
In yesterday’s post, Days of Broken Arrows made the following observation:
I don’t spend much time at online dating sites, but I’ve seen the same attitude in real life. It’s preposterous, laughable. Fat chicks who pull the “I’m too good for any man” card are engaging in a very transparent example of sour grapes. It’s easy and emotionally cost-free for a fat chick/old chick/ugly chick/single mommy to have standards no man will meet when most men who aren’t losers couldn’t be bothered to meet her standards in the first place. It’s analogous to crowing about being virtuous when there is no temptation to vice.
Anyhow, in response to DoBA, I wrote:
And that’s why you see the perverse phenomenon of so many loser chicks flaunting an unrealistic checklist in men when they themselves have little to offer. It’s not about the men; it’s about them. Their egos must be salvaged before their love lives can be rescued.
Remember, too, that once a girl passes a threshold of sexual inactivity (on average, three to six months), she slips more easily into quasi-involuntary celibacy (quasi, because there is always a loser who will dump a five second fuck in a low SMV girl if she’s willing to swallow (heh) her pride) than a man would. Women are built like worker bees in that respect; once acclimated to celibacy and the dull drone of useless paper-pushing office life, they forget the joys sexual abandon. Or, perhaps, rather than forget, they simply don’t experience the same vital urgency to renew sexual relief the way men do. Consequently, it’s easier for a woman in asexual frigidity mode to maintain a facade of high standards that she must know on a subconscious level will never get her sex and commitment, or even a second date, from the men she wants.
And this phenomenon is more acute amongst fat chicks who were once thin. They fondly recall what it was like to be pursued by men, to turn away those who didn’t meet their expectations, and to experience the thrill of men attempting to satisfy their demands, doing it all for the top-notch nookie. But now, as a fatty (or a cougar or a single mom or an acid burn victim), the men they find desirable shun them and, adding insult to injury, the beta males who once lacked the confidence to approach now hit on them with a grating expectation of success.
What’s a put-upon woman to do? Right. Lie to herself. Happy feelings on the cheap. Better yet, surround herself with yenta friends who will abet her self-delusions.
But neither of the quotes above are the comment of the week. That honor belongs to “uh”, who replied to both of us:
This is a concise and penetrating explanation of the common female frailty herein known as Absurd Standards Syndrome (ASS). Insulated by the PC media, glam mags, academia, beta suckups and female friends, women have lost touch with their rank relative to other women and are thus finding it easy to slip into a comfortable bubble of self-delusion. Similar to cigarette addiction, the quick dopamine fix — necessitated by the subnarrative, as uh puts it — trumps the harsher acceptance of personal flaws that must be remedied by willpower and self-control (or simply accommodated) to achieve longer term and more fulfilling rewards, or to come to terms in a dignified manner with one’s diminution of mate choice. This subnarrative toxin, an effluvium of pretty lies, perpetuated by feminists, groupthink apparatchiks and fat acceptors alike, is the wicked poison that courses through the sludgy veins of the Western woman, corroding her from the inside out until she is a mere husk of the feminine ideal that once held sway over the hearts of men. Well done, uh.
Men — particularly internet nerds without a hope of meeting a woman in real life — suffer from this syndrome as well, but not nearly to the same degree that it perplexes women. As has been explained before on this blog, the reason ASS afflicts women more than men is because men, as the chosen sex, have to be more in touch with reality to get what they want in the dating market. A deluded man is quickly a celibate man. A woman in her prime, on the other hand, can stand around looking good, ignorant of the rules of mate choice reality, and men will hit on her… until reality rudely turns against her.
Interestingly, uh’s comment has parallels with the denial inherent in economists’ inability to grasp that the drive for relative status is a bigger motivator of human behavior than the urge to maximize utility. (Want to watch a libertardian squirm? Bring up the subject of status jockeying.) Economists, stuck in the narrow straits of the rational actor (their toxic subnarrative), have become alienated from the commonsensical wisdom that humans are relational beings who sometimes do seemingly inexplicable things just to gain status points over a neighbor. Like fat chicks on an ego-assuaging bender, economists in thrall to their theories have forsaken the long hard look at human nature in favor of the quick pleasure fix of aggregate demand and open borders circle jerk pontificating.
The impetus for our economic decisions is not so far removed from the mechanism guiding our mating decisions. Quite the contrary; economics is servant to sexuality — the one market to rule them all.
Solution: people of good (and not so good) intent must strike at the heart of the toxic subnarratives, killing them and salting the neuronal fields in which they grow, unafraid of the certain immune response it will spastically trigger, before the human psyche (and body) can be healed. The way to kill the subnarratives is one this blog has stressed countless times, and which we here happily, some might say sadistically, pursue — The Three Rs of human psychological manipulation:
Reframe.
Reject.
Ridicule.
Progress will be slow at first, but momentum will inevitably build. It only takes 10% of a population holding an unshakable belief to cause that belief to be adopted by the majority of the society. Your goal of spreading better ideas is not as out of reach as you imagine. Alinsky leftists and ideological warriors have known this fact about group dynamics for generations. It’s time for you to know it too.
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Posted in Comment Winners, Hungry Hungry Hippos, Status Is King, The Id Monster, Ugly Truths, Vanity | Comments Off