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Reader MrJohn writes:

I didn’t know where else to talk to someone about this thing I’ve witnessed, so why not here. Valentine is really a great holiday to spot the betas of the world. Here’s a beta from Sweden. All seen on Facebook. The girl (24) and the guy (about 28) has been dating for about a half year. The past months she’s openly called him ‘hubby’ on FB, although they are not engaged. She’s pretty much unemployed and has definitely gained a lot of weight lately. I don’t wanna post pictures of her, but she’s a solid 6. He looks a bit feminine, bordering on gay with his facial expressions. He works his ass off to please her. The typical Swedish guy I guess.

Looking at her page, she has been posting almost every hour of the valentines evening. And at mid-night she’s summing up the evening: (Yeah updating Facebook before giving him sex or any other trivial activity)


“Last pics to summarise our night  saw this movie here, got 15 roses of my favourite colours, three course dinner and finished the day with slow dance in our living room. I have such a wonderful man. Thank you (name). Love you with all my heart and hopefully 80 more years of this to come <3″

– attached are photos of them together in restaurants, with roses and all that.

I feel sick somehow. Am I just too sensitive? Perhaps this is the way to do valentines?

What has sickened you, gentleman reader, is the phenomenon of the beta female engaged in the act of relationship whoring.

You are right to retch, for beta female relationship whoring (BFRW, sounded out “Beef Raw”) is among the most transparent of ego-stroking ploys utilized by undesirable or marginally desirable women. You really want to call them out but, hey, polite society and all. That’s why we have this blog; so you can say what’s on your mind with the kind of freedom that nowadays only naive, small children or cantankerous old farts get to enjoy.

Women of questionable sexual worth who have “snagged” men of higher value, however precariously, are frequently susceptible to feeling urges to advertise on the flimsiest pretexts the undying love their loosely committed boyfriends have for them.

The reason the beta female feels this urge is because such overblown advertising of her relationship strength (as defined by the extent to which the man caught up in her shenanigans lavishes her with gifts and paeans to her awesomeness) serves multiple evolutionary purposes:

1. It signals her fidelity to her one-foot-in-one-foot-out boyfriend. Many men will settle for women less pretty than their ideal if those women compensate by offering implied (paternity) guarantees of present and future faithfulness.

2. It warns away female poachers. If her boyfriend is moveable product, there is a good chance he will bolt at the first sign of interest from a hotter girl. Women love taken men, but their predilection to act on that evil female instinct may be suppressed if the girlfriend of the desired man can fool her hotter competition into thinking he only has eyes for her.

3. It stroketh thine ego. A girl with a well-lubed ego is a happier girl who will be a more congenial girlfriend. (Congeniality nullified if happy ego results in ice cream aided fattitude.)

4. It is social oxytocin (or proxy oxytocin). The hormonally-charged bonding that naturally occurs in the early stages of a relationship can be synthesized quicker by ruses to project the relationship to a point in the future when it would presumably be stronger and more committed. Players use a modification of this strategy to speed up the time to sex, called time compression, time distortion, or future pacing.

5. If the girl is a bit prettier than average, say a 6 or 7, and on the wall side of 25, the beta female relationship whoring strategy could just as easily function for her as a self-regulating mechanism which “tricks” her into feeling stronger love for her boyfriend than she might in actuality feel, thus hindering any impulse she might have to trade up and risk a sure thing. Women have a more powerful “trading up” urge than do men, and this instinct can get them in trouble if they don’t have the self-discipline to know when they have a good thing and act accordingly.

Relationship whoring is essentially a technique employed by lower quality females for discouraging the competition and for encouraging the fence-sitting boyfriend to discard his fantasy of scouring the field for a hotter replacement. It can also serve to push a woman closer to a beta boyfriend so that she does not ruin herself on a perpetual hunt for commitment from an elusive alpha male.

If you doubt the efficacy of this strategy, here’s a thought experiment. Tell me, as a man, given two women of equal facial and body attractiveness, would you find it harder to dump or cheat on a woman who was emotionally distant and giving little indication she was interested in an LTR, or harder to dump or cheat on a woman who professed your mutual love to the world and tacitly confessed her utter devotion to you?

I mean, unlike me, assume you are a non-sociopath in the above thought experiment.

You may ask why one does not nearly as often witness this vile practice of BFRW from hot girls, or from very ugly girls.

Well, in the first case, hot girls have more options. They are thus less likely within any given relationship to feel as urgent a need to restrict their own choices by advertising their status as taken women. They are also less apt to feel insecurity about their boyfriends’ levels of commitment, (men are way more willing to stick around and invest if the lady is a champ), and they are less afraid of competition. (The threat of competition that would arise by dating a desirable alpha male is counteracted by the reduced threat of competition from being better looking than most of her female peers.)

In the second case, uglier girls (4s and under) don’t resort so much to the BFRW strategy because they don’t generally date men who are of sufficient sexual market value to entice female interlopers. The ugly girl is with a low value man, and nobody wants either of them, least of all themselves, despite the alacrity to which they resign themselves to their moribund romantic fate.

Middling girls are the ones who most benefit from BEEF RAW. Facebook is filled with 5s, 6s and 7s promoting pics of their candlelit Valentines dinners with herbish boyfriends looking for all the world like they’d rather be gunning down starships in an MMO.

What’s especially revealing about the BFRW subculture is that a man can indirectly appraise his own SMV by his inclusion or absence from BFRW antics. If your girlfriend has posted pics of you and her in all manner of romantic obsequiousness, you are probably a beta male with just enough SMV to avoid involuntary celibacy. If, in contrast, your girlfriend admirably restrains herself from the lure of online attention whoring and shouting your abject devotion to the heart of the world, you are probably an alpha male dating a good-looking lady of character. Hang up your player vestments, because…….. hahaha, who am I kidding!? You were gaming in your mama’s womb (stealing her resources) and you’ll be gaming till your last breath leaves you.

So, no, reader, this is not the way to do Valentine’s Day, unless you are a beta who doesn’t mind putting up with suffocating female crap and scaring away hotter girls who might be future conquests. Just get her a Skittles bag, enjoy her everlasting love, and be happy you aren’t getting pushed off-course your program to maintain relationship limbo in perpetuity.


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