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The Chateau is long on record observing that a man’s force of personality — his charisma — is a powerful lure for women. As women are unlike men in some very fundamental aspects, it benefits men to understand which ways women differ from men and to tailor their seduction technique to press women’s particular arousal buttons.

One major difference between the sexes is the emphasis each places on desirable traits in the opposite sex. Shortly and sweetly, women are holistic mate evaluators, men are visual mate evaluators. Women want the whole package, but are especially aroused by men with intoxicatingly jerkboy-ish attitudes who stand apart from the masses of “So what do you do for a living?” beta males. Men want hot babes, end of story. More sweetly:

Men dig beauty.
Chicks dig power.

Male power is projected through various social cues, including dominance (over men and women), humor, confidence, cockiness, entitlement, wit….and creativity. All these traits fall into the “male personality” category, which broadly speaking one can call “charisma”, which is why the CH “Dating Market Value Test for Men” includes questions such as:

13.  When was the last time you went to a house party?

Within the past month:  +1 point
Between one month and one year ago:  0 points
Over one year ago:  -1 point

14.  Have people besides your family called you funny?

None:  -1 point
A few have:  0 points
Nearly everyone who knows me:  +1 point


21.  You’ve just met a cute girl in a club and have been talking with her for five minutes when she abruptly changes the topic to a raunchy conversation about her multiorgasmic ability.  You respond with:

(A) a huge grin and an eager “Damn! That is HOT!”
(B) a look of mild disdain.
(C) a raised eyebrow while saying “Hey, thanks for the medical report.”

If you answered (A), subtract a point.
If (B), no points.
If (C), add a point.


In the ruthless world of the mating game, plain-looking men instinctively know that being funny, smart or poetic helps to compensate for a less-than-stellar exterior.

That gut feeling has now gained scientific validation from an unusual study published Wednesday.

Average-looking men become more alluring when women sense the man has an imaginative spark, it found.

Charisma can vault an average beta schlub past hunky men and into the hearts of women. This is vindication of a core CH concept.

But for women, sadly, there may not be the same boost.

Indeed, one experiment suggests that less attractive women even worsen their mating chances if they show mental zing.

This too is vindication of a core CH concept: men don’t much care about women’s wit and wisdom as long as she lookgood. In fact, men are a little bit TURNED OFF by women who have interesting personalities that could make the men’s personalities seem lame in comparison. (The same happens with wealthy or over-educated women; men don’t like to be with women whom they perceive as competitors, or as possessing traits in sufficient quantity and quality that diminish the attractiveness value of those same traits in men. This is why it’s arousing to men when women seem vulnerable and admiring.)

The results showed that men with less attractive faces get a big boost in the popularity contest if they show a creative touch, Watkins found.

“Creative guys with less attractive faces were almost identical in attractiveness to really good looking guys who were not as creative,” he told AFP in a phone interview.

Male smarts are pointless for attracting women unless those smarts are put to use crafting an intriguing, creative personality. In other words, more storytelling, less logical explaining.

The top-ranked men were those considered to be both physically attractive and creative.

Also does not contradict CH teachings. Looks matter less for men’s romantic success than they do for women’s romantic success, but that doesn’t mean male looks don’t matter at all.

For women, though, the news is not so good. Looks remain paramount.

In one experiment, creativeness did nothing to boost the allure of attractive women — and it even reduced the appeal of less attractive women.

I enjoy being with witty funny women….who are super cute. But that’s because my wit and humor is at the infinity-eth percentile. The point being, the stablest, happiest relationships are those in which the man is superior to the woman in all ways except looks. Women want….NEED…to look up to a man to feel love for him. Men want….NEED….to know that a woman is looking up to him to feel loved by her.

Why would women rate creativity among men so highly?

Watkins pointed to evolutionary biology — the hidden criteria that drive us to seek the best mate for ensuring healthy offspring and their survival.

“Women on average are a more selective sex when it comes to choosing romantic partners,” he said.

Imagination and inspiration may be “a proxy for intelligence,” he suggested.

“Creativity is thought to be a signal that an individual can invest time and effort into a particular task or can see things in novel ways that may be useful for survival.”

Evolution works on the human hindbrain by hiding its intentions. Women aren’t thinking “Oh, I really want to sex with a high IQ man who will be better at providing for our future children”; what they’re thinking is “Wow, this man makes me feel great. He’s so funny! Wew is that a love puddle in my yoga pants?”

That means nerds and poets are at a big disadvantage in online dating, where decisions to swipe left or right — to shun or show interest — are often based on just a glance.

“Certain platforms that we have now for dating might not be favourable for assessing people on more complex attributes,” Watkins said.

This is another vindication of a CH tenet: online dating severely restricts the range in which men can display their mate value to women. Use online dating as an appetizer, never the main meal, especially if you aren’t a top 5% man in the looks department. If you’re an exclusive online dater, you are handicapping yourself if you’re a man with that ineffable jerkboy charm that women crave in doses of close physical proximity. It’ll be much easier for you to get across your charms face-to-face than through the Zuckerborg Dehumanization Autistoportal.


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