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The Chateau has been a destination for Crimson Pill pilgrims a long time, yet confusion about the functioning of the sexual market continues bedeviling a fair number of click-by readers. And not just at CH, but at other ostensibly Realtalk outposts. A recent example of this entrenched ignorance comes from a commenter at Alpha Game, who is under the impression that a woman’s looks are *less* important to marriage-minded men than to fling-favoring men.

It is probably a bit true that men will make some trade offs in favor of intelligence and other factors against looks in a long term partner relative to a short term one.

But that would be like choosing hot but crazy for a weekend but putting for a bit less hot but sane for a wife.

Of course looks are less important in a wife than in a one night stand. But only in a holistic sense. You don’t really care if a one night stand can read or count past 10 without taking her shoes off. You probably would care the mother of your children can.

“Of course” looks are less important in a wife? Da’Fuc? I don’t know how one could hold this opinion when the real world evidence points in the complete opposite direction. Take a tally of all your married male friends. If you’ve been friends a while, you’ll be able to compare their ex-girlfriends to their current wives. I bet nine out of ten of them have wives considerably hotter than the average of their ex-girlfriends.

The reason why this is so is simple: When a man is seeking to settle down with a lifelong lover and mother of his future children, he wants the BEST DEAL HE CAN GET. If he plans to invest everything in one woman, you bet he’ll make sure he’s getting good return on investment.

It’s similar to buying perishable goods versus durable goods. Toilet paper? Yeah, you don’t want it tearing apart in your ass forest, but you won’t care much about the advantages of 10-ply over 9-ply. You’ll buy a good value TP, a brand that’ll do the job but won’t cost more than a decent cheesesteak.

But a more durable good, like a car? You will care about every detail of that purchase — looks, power, efficiency, reliability… “leg” room. You’ll spend a lot more time mulling over your auto options than you will your TP options.

It goes the same with women. A one night stand or a short fling? Sure, you want the hottest girl you can get, but you’ll make sacrifices if she’s good to go. Maybe you allow yourself to tolerate a one point beauty deduction for a two point increase in sexual availability.

But a potential wife… ah, that’s serious business. Now you definitely want the whole package — beauty, youth, femininity, dependability, fidelity, and smarts that are in the ballpark of your own intelligence. Emphasis on beauty and youth.

Christ, people, use your heads. Do you really think the typical man would be LESS concerned about the looks of a woman he’ll be staring at for YEARS?!

Oh, but you know a man who married poorly. Yes, those men exist… they’re called betas with no options. Men with options are VERY discerning about the women they will bless with their full devotion. You can bet that uglier women, fatter women, sluttier women, and crazier single moms have as much, and likely more, trouble finding a marriage-minded man who isn’t a total loser, as charmless beta males with nothing to offer but their wallets and sympathy hugs have finding a merger-minded girl who just wants to have fun.

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