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A thinking sort of reader writes:

The hedonistic treadmill concept says you’ll get reduced satisfaction from expanded consumption as you adjust to it. You won’t appreciate a Ferrari if you drive one everyday and the same applies to a steak dinner.

When I’m on a winning streak with girls, I feel they all get less hot. I find myself turning my head less often. I see pictures of girls that I thought were flawless and I see flaws. I find myself thinking about other areas of my life. Conversely, when I’m not longer with a girl, and I go into a slump, I find my ex was hotter than I remember.

Girls can definitely tell when a guy is not impressed. I read football practice is often harder than the real game. I’m not sure we’ve invented a way to expose normal guys to beautiful women the same way that Tom Brady and Brad Pitt are exposed. Strippers, porn, movies, etc don’t work since they all work to raise the woman on the pedestal. [ed: correct. there’s good exposure and self-limiting exposure. alpha males are exposed to women’s desire. johns and gawkers are exposed to women’s mercenary indifference.]

I’m thinking a picture gallery of women as they age, or a picture gallery of models without makeup might be a good start.

Definitely something to this. While filet mignon will always taste better than ground chuck, and a hot girl will always be a better lay than an ugly girl, the pleasure that can be extracted from the tastier choices will, with enough familiarity and dopamine receptor scorching, succumb to diminishing returns. (Although it will never bottom out as low as the scant pleasure one receives from cheap cuts of meat or girls.)

The blowback from dopamine-blasted beauty immunity is that all women, even the ones you aren’t fucking, start to seem less desirable, or at least less worthy of sustained effort to earn their interest. And this is how ecologically self-perpetuating alpha males are made:

Maxim #12: The cumulative experience with hot women imbues the womanizer with a genuinely aloof aura that attracts even more women to him.

Corollary to Maxim #12: If you don’t have an adequate amount of aloofness-inducing experience with hot women, act like you do.

Think about when you were, or how you are now, comfortably ensconced in a secure relationship with a girl. Objectively, she’s cute. When you first saw her, your heart leapt upward in sync with your cock.

But damn if you don’t espy
that as the days tick by
your wandering eye
roves wide as the sky.

In graphical form, this is known as the Beauty Power Law, and it looks like this:

Beauty immunity is real, and it affects every man, relative to his beauty capture starting point. That is, a low value man will quickly tire of low value women if he manages long-term relationships (or long-term consecutive hook-ups) with those low value women he fears he is fated to match. He will still want hot chicks, but the additive experience with unattractive chicks will create in him an aloofness toward all unattractive chicks that is similar in psychological composition to the aloofness a high value man will feel for the hot chicks he routinely bangs and even the ones he hasn’t banged.

THIS IS A GOOD THING. That aloofness is catnip to women. You may as well prop a neon sign over your head that says “Preselected by women who have come before you, and who are standing right next to you.” Aloofness is one of those male characteristics that women are finely tuned to discover, isolate, and hone in on, because it tells them, subconsciously of course, that THIS MAN, this one right here, has a lot of choice in women. ERGO, this man, this one right here, must be high value.

I can attest to the tangible effects of the beauty immunity power law. When I’m in a solid relationship, or when I’m on a hot streak dating multiple concurrent or consecutive women, then all women in general start to feel more approachable, less insurmountable (heh), and, tragically, less tolerable. The effect of familiarity with females and their foggy furrows is a steady glazing of my perception of their beauty, until they seem as if their faces are an indistinguishable mass of downy cotton balls. Worse, the tolerance, even enthusiasm, I would have just talking and spending idle time with women yields more frequently and submissively to competing distractions, like reading alone, hanging with buds, pursuing hobbies, or elevating my status for a potential trading-up of lovers. Her charming little tics I loved during the first few months soon become swarms of buzzing annoyances, and my mind begins the unstoppable drift to ELSEWHERE.

THIS IS A BAD THING. That transcendental stirring rocketing up from the groin and ricocheting off the sternum when you first set your post-pubertal eyes on hot high school girls weakens in proportion to your success bedding them. The bloom on the rose wilts with too much fertilizer.

But enough of that sentiment. The fact remains that inuring yourself to beautiful women, and to beauty itself, will make you a more lethal ladykiller.

So how do you expose yourself, as the reader suggested, to beautiful women such that they hold less power over your faculties and their flaws are more evident to your senses?

1. Bed a lot of them.

Guaranteed to work, and that’s why it’s the most difficult solution to the beauty immunity puzzle.

2. Train your mind away from pedestalization of female beauty.

Remember Poon Commandment X?

X. Ignore her beauty

The man who trains his mind to subdue the reward centers of his brain when reflecting upon a beautiful female face will magically transform his interactions with women. His apprehension and self-consciousness will melt away, paving the path for more honest and self-possessed interactions with the objects of his desire. This is one reason why the greatest lotharios drown in more love than they can handle — through positive experiences with so many beautiful women they lose their awe of beauty and, in turn, their powerlessness under its spell. It will help you acquire the right frame of mind to stop using the words hot, cute, gorgeous, or beautiful to describe girls who turn you on. Instead, say to yourself “she’s interesting” or “she might be worth getting to know”. Never compliment a girl on her looks, especially not a girl you aren’t fucking. Turn off that part of your brain that wants to put them on pedestals. Further advanced training to reach this state of unawed Zen transcendence is to sleep with many MANY attractive women (try to avoid sleeping with a lot of ugly women if you don’t want to regress). Soon, a Jedi lover you will be.

Starting today, stop flattering women’s looks, whether out loud or in your head.

3. Get into a line of work where you are ordering beautiful women to do your bidding.

If you can’t get sex with hot babes, the next best thing is authority. Fashion photographers are not known as casanovas for nothing.

4. Hang out with hot girls when they’re wasted and pissing themselves and vomiting.

This is a pretty good cure for one-itis. Don’t worry about supply. America is churning them out like cheap factory products lately.

5. Never stop macking.

The life of the lady’s man is always in forward motion. The day you slow down is the day you start misremembering your ex as hotter than she really was. By keeping women forever in your orbit, by hitting on them day and night and year after year, with intention or without, you remind yourself of the corporeal, earthly nature of women’s greatest asset, of their insufferable and dispiriting interchangeability, and your heart is steeled for the endless battle.


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