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A Daily Mail article (usually I’d say take the Mail with a flat of salt, but they did helpfully include sources so you could dig up the original study if you were so inclined) presents new research that female beauty has the same effect on male brains as cocaine.

The study, conducted by Harvard University researchers, found the face of an attractive woman triggers the same reward centres in a man’s brain as [cocaine].

Test subjects were shown images of attractive females, and brain imaging scans revealed that reward circuitry fired off when they looked at comely faces.

A prominent curved forehead, eyes, nose and mouth located relatively low, large eyes, round cheeks and a small chin were among the features men found most attractive.

A reader writes in response to the article :

So, seeing this young lady’s face and body causes a cocaine-like effect on male viewers.

We could show a large sample of men a large sample of images, and determine quantitatively how intense the response was.  This would allow us to prove that beauty is not a social construct but is hardwired, and even to show which females have the goods, objectively.

We could even show that fat females cause no brain squirt of coke-like nice-nice.

There is a lot of science to be done here that will make a lot of pretty lies wither.

Veeery interesting. Yes, the results of such a study would, I’ve no doubt, drive another nail into the ideological coffin of the “cultural conditioning” crowd. You want to gleefully watch covens of feminists cry to the hells below and lash out in spittle-flecked fury? Show them studies that beauty is objective and measurable, and that men pretty much share an attraction for the same slender, beautiful women.

A study that showed the same SPECIFIC reward regions of the brain LIGHTING UP on MRI scans of, say, one hundred brains of men hailing from various globe points when they looked at photos of beautiful women, and then DEACTIVATING when the men were shown pics of ugly or fat girls, would be the sort of inarguable hard science that should, in a rational, sane world, utterly discredit the beliefs of those who say beauty is a subjective, cultural construct. Brain scans would, humorously and in one fell swoop, put the lie not only to platitudinal feminist gum-flapping insisting there are no standards of measurable beauty, but to the feeble entreaties of all those cloying betaboys who suck up to flabby fembots by telling them what they want to hear.

“ew, i don’t want an anorexic. i like a girl with curves, like you dear”

brain scan image formulating… *beep boop beep*… “anorexic” girl pic asplodes brain

“no no, that’s not me, dear. that’s just my culturally conditioned brain talking.”


There are lies, and there are cosmic overlies. “Beauty is in the eye of the beholder” and “beauty is subjective” are those cosmic overlies that fuel the core reactor which energizes so many lesser lies. Destroying them would cause dominoes of lies to fall in their fiery wake.

ps a little question i like to pose to people who don’t believe universal beauty standards exist is the following: how could photoshop professionals, who spend their days retouching photographs of women to make them more attractive, know which parts of the face to alter if beauty did not have an objective, measurable basis? think about it.

pps i told you i would give you three evolutionary psychology related studies this week sure to fibrillate the hearts of feminists and their apologists, and i came through. now go, my disciples, and spread the game word.


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