This post is also available in: German
If you follow the conventional wisdom closely, (or just leave your apartment once in a while), you’ll come under the impression that a good sense of style is more beneficial to women than it is to men. Women are the ones who lacquer themselves in lotions potions liners and rouges, spend exhorbitant amounts of green on fashionable attire, and coif their hair to perfection down to the last flyaway strand.
Men, in contrast, are the ones who throw on a pair of jeans and an ill-fitting button-down.
Now, the CW makes some sense, at least in the big picture. Women, being the sex whose primary attractiveness derives from their looks, would want to focus on maximizing the display of those looks. Men, whose primary attractiveness derives from status and attitude, don’t get as much SMV bang for the buck from ken dolling themselves up. But I’m here to tell you that for some men, particularly ugly men, style can play a huge role in boosting their perceived attractiveness.
Maxim #77: The role of style in diverting attention from male ugliness is severely underplayed by most ugly men.
I was at a party and noticed down at the other end of a long hall a small congregation of girls swirling around one man. I stepped closer to check out the scene, and if any of the girls were ones I knew. I didn’t know anyone, but I did notice the guy, and he was one ugly-ass mofo. Bug eyes, big ears, blotchy skin, beak nose, and horrible teeth, some of which were snaggletooths jutting out at angles like broken glass.
Now I’ve been around long enough that the sight of an ugly man holding court with one or more hot babes is nothing surprising to me. I know a man’s can-bang attitude can compensate for poor facial structure genes. But I also know it can only compensate so much. There has to be something else that distracts girls from the ugliness. And in his case, it was his flashy style.
He was decked out in what looked like Italian shoes, a fitted metallic gray suit, red socks, vest, blood red tie with some sort of iridescent pattern, and big tortoise shell designer sunglasses. He sported a very minor fauxhawk, and was well-tanned. He was a skinny white guy, average height. He smiled like he knew he was the go-to guy at that party. I could have sworn he had a gold cap on one of his miserable teeth.
No homo here, but I have to tell you, the combined sight of the girls swarming around him like he was a maypole (manpole?) plus his impeccable dress played with my powers of observation. The ugliness that assaulted me at first began to dissipate, and suddenly I was looking at a guy who left me with little doubt he knew how to seduce women. Now imagine that perception-warping power quadrupled when used against women, who are after all the sex with the more easily manipulable acumen.
Great style — the kind of style that says you are confident enough to outshine other men and that you have exquisite taste for the finer things in life — is ugliness-reducing. If you are an ugly man, you WILL become less ugly to women if you dress like you’re a leading man. Coupled with game and a totally un-self-conscious attitude, girls will not even notice they are falling for a troll.
NOTE: Does not work for women. Ugly women can maybe… MAYBE… add a quarter point to their rank with good style, but unfortunately for them men are so piercingly attuned to women’s facial features and body that not even the best tailored fashion can alter the trajectory of their target designators. Ugly men have options that ugly women do not.
If you are an average-looking man, the right style will help, but you won’t see as much of a benefit from it as the ugly man. There are diminishing returns to dressing to excess. If you are a good-looking man, you are almost better off *downscaling* your style, so that you don’t intimidate girls into thinking you’re unattainable. Very good-looking men with game who also dress with flash should focus on 9s and 10s, because those will be the only types of girls who won’t give such a man undue grief for making them feel like he is out of their league.
I later learned the ugly guy worked for Prada, and he was wearing one of their suits. I also learned something which only one other person knew at that party: he was bi. Those girls smitten by his style and charm were in for disappointment, unless they like to share.