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In various hot spots around the city you will see units of public housing. Usually you can identify these complexes by the disrepair of the property and the empty liquor bottles littering the sidewalk in front. It’s easy enough to avoid renting or buying a place next to a dump, but what if the public housing is newly constructed? You could be fooled into thinking the neighborhood is a charming outpost of SWPLness.

There is another way to tell which properties are Section 8 hell matrices. Read the names. Almost all the low income properties (where there is a ceiling imposed on the income level of candidates for residency) have bright, sunshiney names like “The Horizon House”, “Hope Plaza”, The Dream on 17″, or “New Beginnings”. It’s a dead giveaway when you take the most noxious neighbors possible, and slap on their crack shacks the most innocuous, hopenchange-y names possible. Is this fooling anyone?

I think the same should be done for exorbitantly priced condo complexes in edge communities that are breeding grounds for non-breeding SWPLs. It would be great to immediately identify SWPL housing by its hypocritically earnest name. For example: “Sustainable Living Luxury Condos”, “Whole Foods In Basement So You Never Have To Venture Into The Neighborhood You Brag About To Your Suburban Friends Condo”, “The Super Artsy Lofts On Lobbyist Ave”, “$300,000 Premium To Pay For Hip Bar That You Can Walk To Condos”, and “No Impact Man Used To Live Here Apartments — Free Wifi!”.

I mean, if our sick culture is going to steep itself in lies, may as well go all out and lie like a rug. We can make a game of it.


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