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Yer ‘ginal aerator has not sifted through virgin forests of montes pubis without noticing a thing or two about the rhythmic ecological tickings of women. One of those tickings is the unmistakable sound of the cogwheel shift that occurs in women who have the good fortune to fall under the admiring gaze of an overconfident man.

“Over-” being the key prefix here.

As always, social science plays catch-up to the keen Heartiste eye.

study from 2012 concluded that even when overconfidence produces subpar results, its charm still wins the day. We might expect someone with more confidence than ability to underperform when pressed. The study tested that expectation and found it more or less accurate – but also found that it really doesn’t matter. Overconfidence may not shine when objectively tested, but it has a knack for seducing people to such a degree that they ignore the results in favor of keeping the golden child on a pedestal.

Sounds suspiciously like women ignoring the red flags of relationship threat when they’re in love with jerkboys.

If you had to isolate why, it seems to come down to a matter of status—a commodity that overconfidence is expert at creating and nurturing. When managed well, the social status conferred by overconfidence has an aura just shy of magical, capable of keeping our attention diverted from measurable results.

Chicks dig men with social status, i.e., leaders of men and women. They dig that male character trait more than looks, money, or dependability.

That’s a jarringly paradoxical conclusion when you consider the average person’s gut reaction to “that overconfident jerk.”  How can we be both repulsed and seduced by the same thing? The question gets stranger in light of another study that showed how even rudeness gets a pass if its bearer’s overconfidence has alchemized sufficient status.

In one of the study’s experiments, participants watched a video of a man at a sidewalk café put his feet on another chair, tap cigarette ashes on the ground and rudely order a meal.  Participants rated the man as more likely to “get to make decisions” and able to “get people to listen to what he says” than participants who saw a video of the same man behaving politely. Through a few other experiments the same results prevailed – people tended to rate the rule breakers as more in control and powerful compared to people who toed the line.

Jerks are rule breakers. Rule breaking is perceived as high status. High male status is attractive to women.

And what’s the all-essential ingredient in believing oneself above the rules? Why yes, overconfidence, of course. (This may also help explain why rude sales associates outsell others at luxury stores.)

Fake it till you make it. And then, once you’ve made it, fake it even more.

Those studies circle the question of why we’re prone to falling for the chutzpah of overconfidence, but say little of why the overconfident are so good at pulling it off. The most recent study on the subject has an answer that’s not likely to lessen our irritation about this whole thing, but irritatingly makes decent sense.

It can be summarized like this: Belief sells, whether it’s true or not. In the case of overconfidence, the belief in one’s ability—however out of proportion to reality—generates its own infectious energy. Self-deception is a potent means of convincing the world to see things your way.

Inner game. You won’t succeed with women until you first internalize the belief that you CAN succeed with women. And are DESTINED to succeed with women. Another term for this is ABUNDANCE MENTALITY. When you start to believe that there’s a new woman around every corner excited to meet you, that no one woman has a monopoly on specialness, then WOMEN THEMSELVES will begin to believe that about you, too. It’s as if your self-enlarging belief system is carried aloft on an ether of sexy vibes that women can sniff out from the dispiriting miasma of beta male self-doubt that permeates their existence.

While we may not like that conclusion, it’s difficult to argue that it isn’t in evidence around us every day. People who don’t believe in themselves—whether that belief is well-grounded or not—aren’t likely to convince others to buy in.

A better description of the beta male mindset you would be hard-pressed to find.

What the latest study and elements of the others are telling us is that self-deception is an especially potent brand of status fertilizer. When packaged with personality, it makes others want to believe even when the results would counsel otherwise.

Game is applied charisma. Charisma is status + a charming personality. These characteristics will lift an ugly man to a desirable man in the hearts of women. A false belief in your allure as a womanizer will become a true belief in time, and you can thank women’s loving assistance for the evolution.

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