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Reread the title of this post. Love is not the most dangerous emotion. (That would be pride, followed closely by jealousy.) Love is the most dangerous word.

How so?

Because the word is pregnant with so much covert meaning. Because its utterance can mean the end, or the beginning, of a romantic adventure that spans years or decades.

Examine the multitude of ways the word can be spoken, intended and interpreted within a romantic context.

– A beta male (or beta female) speaking it incessantly in hopes of convincing or guilt-tripping an ambivalent partner to commit more deeply to the relationship.

– An alpha male (or alpha female, but typically less often encountered) declaring his love in hopes of convincing himself that his fading feelings are a mirage.

– An alpha female perfunctorily burping the word at her beta provider boyfriend during the one week of her monthly cycle when she finds the thought of sex with him repulsive.

– A normally aloof and emotionally distant alpha male or alpha female using it unexpectedly as an expression of repressed guilt for cheating or thinking about cheating.

– A beta male exclaiming love to the heavens, blind to any lack of reciprocation from the woman he loves, because he is overjoyed with his own ecstasy.

– A beta male never saying the word because he is afraid it will drive away the woman he loves. If he is thinking this, his intuition is probably true.

– Two lovers wrestling as one, ejaculating the word in a climax of sincere, unfiltered, honest passion.

– A beta female saying it to an alpha male during post-coital cuddles, misconstruing his lust energy for love energy.

– An omega male professing love to his couch crease knowing his feelings can’t be repudiated.

Recall Poon Commandments I, V and VI.

Don’t proclaim your love first. Give your woman that honor.

Don’t whore your joy. Women love higher status men, and one condition of higher status is a temperate eagerness and gratitude.

Don’t give away your emotional store. A woman appreciates a man who understands her need for anticipation and slow discovery.

A few broadly applicable suggestions for beta males and how to tame the most dangerous word would be these:

When you feel like declaring your love, stop, take a mental breath, and save it for another time.

When you declare your love, check yourself, and don’t say it again. Once is more than enough.

When your declared love has gone unanswered, don’t push for resolution, explanation or emotional deliverance, however much you want your fears allayed. Ignore the momentary rejection and bide your time. Some women will reply in kind days or weeks or even months later. If she doesn’t, you have your red flag. Start thinking about escape and renewal.

Don’t drop the love bomb immediately after you’ve dropped your jizzbomb. Women never — NEVER — believe the word to be sincerely expressed in a post-bangal glow. At best, she’ll be abstractly flattered. At worst, she’ll conflate your insistent love with your desperate lust for her body, and conclude your horniness guides your emotions. You will be weakened in her judgment as a result.

Here is my advice to alpha males regarding the use of the L word:

You will have to remind yourself to say it once in a blue moon. When you do, make sure it’s at the most inappropriate (i.e., in public) or unexpected (i.e., while she’s standing at the kitchen sink) times. She will swoon forever.

All cocky and no sincerity makes Jack a predictable boy. Either be passionate and real, or admit that you don’t really love your woman like you think you do.

If you are saying it a lot after sex, you are probably trying to convince yourself of feelings you don’t have. Enlarge your harem, and thereby reduce the amount of time spent on each lover. Absence breeds aphrodisia.

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