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I get a lot of emails from readers wondering how to “handle” when a woman says she loves you. The question is odd to me, because a woman who is truly in love with you will not suddenly run away if you deviate from the alpha script for half a second. Once you’ve captured a woman’s heart, you’ve got a healthy margin for error. Nonetheless, it is true that, while brief moments of temporary beta regression with a woman who loves you won’t doom your relationship, you have to be careful to avoid slipping into betadom on the regular or there *will* come a time when your woman suddenly loses that little electric zap in her trap for you.

A few thoughts on the matter of a woman saying “I love you”:

  1. NEVER be the first to say “I love you” in a relationship. I don’t care if six months of dating has gone by and you both madly love each other to pieces, you will rob a woman of one of her greatest joys in her life if you tell her you love her before she has told you the same. A woman wants to climb up mountains, crawl across broken glass, and struggle into winds of chaos to reach the emotional peak of falling in love with you. You may think you’re doing right by her to level the mountain, sweep clean the glass, and calm the winds when you announce your love before she has, but you’re not. She will resent you if you do. Of course, she won’t tell you this. But I will.
  2. You don’t have to be cocky all the time. There is a laundry list of great alpha replies to a woman after she says “I love you”: “Cool!”, “I know”, “Thanks!”, “Hey, it’s me!”, *sly grin* “I didn’t ask”, “Naturally”, “So you’ve finally come to terms with it”, “Well, what did you expect?”, “Damn, I’m good”, “Oh boy, now you’ve gone and done it”, “Awesome! Free back rubs!”, “Hobag say dick in yo mouf?”, etc etc. Use these liberally in the beginning of a relationship when they have the most power to set the right tempo. But learn to rely less on them as the relationship deepens. Overuse of cocky game can deaden its positive impact on a woman’s psyche. She will come to see you as a genuine asshole instead of an attractive asshole. After a few months training your girlfriend, you can minimize your cocky game in favor of sincere game.
  3. Sincere game is long haul game. So what do you say to a woman when she says I love you and you want to be serious with her? In my experience, there are three failsafe ways to respond that will send her heart into an ecstatic tailspin for you: (1) Pause for a couple seconds after she has said it, and while gazing intently into her eyes, in a deep, slow voice, say “I love you, too”. Best done without smiling. (2) Say nothing in reply. Instead come close to her face, pause for a few seconds standing before her as if you are about to say something, and slowly pull her lips into yours, kissing her breathless. (3) Tell her I love you too in a foreign language, preferably French, or one of the less well known but still intriguing languages, like Russian.

You should be aware of the possibility that your woman will use I love you like a weapon of war. Sometimes, the more neurotic of the female species will incessantly proclaim their love for you in an attempt to smoke out any beta wishy-washiness or weakness on your part. If you fall into her manufactured drama, pity-poor-me, low self-esteem trap with an endless stream of I love you too’s you will have sealed your fate. Don’t be surprised if the next time you say I love you too she replies “Umm, listen, we need to talk.” The best way to handle a neurotic waif is to ignore 90% of what she says. Just keep replying “That’s great” every time she lavishes attention and love on you. Eventually, even the most dedicated waifs will break. They all have their breaking point. Once she does, you have a love slave for life.

Final note: Don’t be one of those laughable nancyboy beta schmucks who feels the urge to perfunctorily say “Luvya” every fucking time you get off the phone with your girl. It’s pathetically transparent. If the rest of the world can see that, so can your girlfriend. It’s the phone; say your business and save your Luvya’s for those times when they matter. Asking her if she wanted the green or red bell peppers while browsing the veggies in Whole Foods is not one of those times. You’ll feel awkward at first when you stop signing off this way, but believe me your girl will thank you for your principled sincerity.

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