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Every text or email or recordable instance of conversation you have with a girl must follow this simple rule:

If it were given a public airing, let’s say on a blog or a sports stadium jumbotron, you should feel comfortable with what you have written for the world to see.  You should not feel an urge to wince, because it will be clear to everyone reading it how alpha you are.  If the thought of someone other than you and your girl reading your permanently archived romantic exchanges makes you cringe with embarrassment, then you are doing something wrong that will eventually lead to your girl dumping you.

An example of texting* from a place of beta-tude:

YOU: Good morning, lovechop! 🙂 I had a gr8 time w u last nite!
HER: Me too.  Can’t wait to see you again.
YOU: U free this thurs? Miss u. Muaah muuah!
HER: Aw.  Thanks sweetie.  Call me later.
YOU: 😀  Will do! 🙂

People reading this will puke a little and say “What a lameass.  Like that’s gonna last.”

An example of texting from a place of alphaness:

YOU: {nothing}
HER: U there? Haven’t heard from u in a while.
YOU: Hey, babe. What’s up?
HER: The love last night was incredible! Have u been thinking of me?
YOU: Just a little.
HER: 🙂 Miss u already, baby.  Muuah!
YOU: {nothing}

The difference is clear.  This man has kept his responses shorter than his girl’s and intriguingly aloof.  He has refrained from emoting effusively.  An objective third party would say “He’s cool. Bet he gets laid a lot.”  You want to be a man people think gets laid a lot, even if you don’t.

*Avoid texting on a regular basis.  It is borderline beta.  A man should not have the empty time to punch in a frivolous conversation with a girl using only his thumb.

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